Business owners with limited budgets are somehow suspicious about implementing new marketing strategies. They spend loads of money on SEO and website development. Still, what they don’t know is that PPC campaigns can help them build brand awareness and provide a higher return on investment. SEO just can’t generate leads for the ones who are starting small. Today, we are talking about the top benefits of PPC for small business owners.
As we mentioned above, a well-planned PPC advertising campaign can offer a higher ROI than other marketing campaigns. The greatest thing here is that you can track conversion metrics and constantly optimise your campaigns – all until you are happy with the results. You don’t have to invest a lot of money straight away. Instead, invest a small amount in a campaign, and, if it is profitable, invest more.
Once you find keywords that generate profit, you can put them to the forefront. PPC advertising gives you a greater level of control so you can adjust the campaign to your limited budget and still get results.
2. Connect with Your Target Audience
PPC is quite user-friendly and it allows you to connect with your target audience on multiple levels. You can optimise your campaigns to target people from a certain demographic category, location, those who searched for a specific keyword, even connect with your audience on certain days and at a certain time of the day. This means you can target people who are already interested in the type of services you provide or products you have to offer, which can increase your conversion rate.
3. Increase Brand Awareness
We are not gonna lie – keywords you are going to use are quite generic. You may not achieve the dizzy number of sales right away but you can still develop strong brand recognition thanks to your PPC campaign. Once you establish your online presence and authority in a specific niche, you will get noticed way sooner than you would with SEO-optimising your website that can bring you organic traffic only.
4. Detailed Reports
If you have optimised your PPC campaign but it seems like you are still not where you want to be, that can mean one thing – you need to improve. Whether it be your products, services, landing pages, you will get detailed reports that can give you a clue on where you are doing wrong. AdWords reports are a gold mine for small business owners who don’t have the time and money to risk.
5. Access to Effective Marketing Techniques
Did you know 76% of users are card abandoners? Out of 100 people, only 24 will buy your product. That’s why you should get the most of your PPC campaigns and show the same ad to users who left their shopping charts once again. Remind them of your product/service and encourage them to revisit. SEO can help with retargeting and remarketing while PPC can make those users convert – big time!
No other type of marketing can give you the above-listed benefits. You can target your desired audience, track results, optimise, re-adjust budgets, and re-connect with your website visitors – these are the main benefits of PPC for small business owners. Can you see how much you have been missing out? Wait no more! Contact us and increase your sales and leads!
You can also call us on 020 3281 8955.