Although many people think rebrand and refresh stand for the same concept, the truth is far away from that. Both principles can truly make a great impact but there are a couple of major differences between them. If you are thinking about revamping your business, you should get familiar with each idea beforehand.
What is a Brand Refresh?
A brand refresh means updating the actual, on-going image of your business. It consists of tailor-making visual elements of your brand to suit current services or products you have to offer. If it is easy to tell your brand’s design is outdated, you might be experiencing a constant decrease in sales.
You want to refresh your brand so it reflects up-to-date services and products. Keeping track of the latest industry trends will make your business appear more recognisable and reliable. A fresh feel of your brand will make potential customers confident about working with you.
How can you make your brand fresher?
- Implement new fonts to your website
- Do research on colour palettes that draw the most attention and instill trust
- Update your marketing materials
- Improve your website design, including your tag line, logo, and product images
You can experiment with a wide range of adjustments but be careful. Reassess while taking into account your brand voice and ensure it remains familiar. A complete overhaul is tricky territory and we would recommend staying away from this radical step if your business is reflecting your goals and if it is expanding.
What is Rebranding?
Unlike a brand refresh, rebranding involves a bunch of other elements besides just visual ones. It is more comprehensive and means reinventing or transforming your whole identity.
Most common changes rebranding carries within are:
- Establishing a new direction, background, and market for your business
- Creating a new brand voice and message
- Designing new marketing materials
Rebranding is, in other words, starting from scratch. This requires commitment and the ability to transform into a new personality, which is necessary if you want your old customers to change their perception of your business.
How do you know you need a rebrand?
- Your business is old-fashioned or out of date so a refresh wouldn’t be enough.
- You can’t keep up with the competition or your business doesn’t reflect your goals.
- If you are planning on involving new products and services that don’t create continuity with the previous ones, you need to target a new audience so your current brand can’t tick all these boxes.
Refresh or Rebrand – Which one to Choose?
Now that you know the difference between a refresh and rebrand, you have a clearer idea of how you want your business to proceed. Do you need a fresh website layout or a complete transformation of identity? If you need further advice on which way to go and a reliable partner to help you turn your business ideas into reality, feel free to get in touch!
You can also call us on 020 3281 8955.