If you’re a marketer looking to bring your brand to life, great video content continues to be a seriously effective weapon in your communications armoury. Whether it’s improving internal communication with video or the broadcast of TV commercials and viral video content, branded video content is a sure-fire way of grabbing the attention of different audiences.
Video moves from primetime to all-the-time
Google recently described the shift in the way that video content is consumed as moving ‘from primetime to all-the-time’. More than three hundred hours of video are uploaded to YouTube every minute and Netflix users watched an astonishing 42.5 billion streaming hours of video content in 2015.
In other words, video has become the go-to channel for everything from learning and instruction to entertainment and shopping and brands need to create the right type of content to tap into these user needs.
Investing in a video strategy for your brand
As a creative agency, we have continued to invest resources into our video production capabilities as part of our broader strategic service offering for brands. We have created a number of different live action, motion graphics and character animation video for clients ranging from Barclaycard and Tesco to Coca-Cola and Scottish Power. This includes internal communications, explainer and induction videos as well as TVCs and viral pieces.
At Engine creative, our breadth of video production experience is reflected in our showreels and our client base which is diverse in terms of project type, industry sector and audience. With an open minded approach in terms of creativity and technical considerations, we are able to ensure that we create the most effective piece of video communication relevant to the specific audience. This is all underpinned by a clear production process which enables us to guide clients from concept development to distribution in a cool, calm and creative way.