Despite the fact we all love a good bargain, buying cheap, ready-made websites is a pig in a poke. In a competitive digital world, you just have to foretell the hidden risks and costs behind these pennyworth templates.
Don’t be fooled into buying cheap websites that carry numerous problems within and can only harm your business. Here are the top 4 reasons why you should avoid these seemingly cost-cutting solutions.
1. Low Rankings
Low-positioned websites are less likely to be found by your potential customers. Digital marketers know how important it is to rank well on search engines, as this increases the chances of attracting visits and leads.
These templates don’t meet the basics of fundamental requirements, such as SEO-optimization. If your website doesn’t comply with the principles of SEO-friendly design, it would be nearly impossible to appear on top of searches on Google.
It takes a lot to figure out which basic practices cheaply made templates don’t adhere to. Also, you would have to hire someone to fix this, which adds up costs.
2. There Is no Such a Thing as One-Size-Fits-All
Affordable website templates are not created with specific businesses in mind. At first glance, you may be thinking any of these would suit your needs. However, you can’t know right away each of these ready-made solutions come with numerous unnecessary features such as blog or member areas, eCommerce pages, etc.
Even worse, templates come with a bunch of styling options and fonts on top, which means your website would be painfully slow. This further messes up with user experience, especially for mobile users, which can cause major drops in website traffic and search engine rankings.
You need your website tailor-made for specific industry goals and your business’s needs, not a generic one.
3. Bad Branding
Low-cost templates speak a lot about your business. Websites that lack personalisation appear vague, which is not the statement you want to make. Poor design will hinder conveying your message and drive away valuable visitors.
If you want to convert leads into money, you should try to promote as many interactive pages on your website as possible. Slow, unresponsive pages will ruin your reputation. Once this happens, it would be quite hard to make any alterations and win back customers.
4. Low-Quality Web Hosting
Your website can suffer even more if you are dealing an unreliable hosting provider. Cheap web hosting you would get along with a cheap website doesn’t offer regular backups. Also, you would, highly likely, find it quite complicated to get assistance with technical changes.
With cheaply-made websites, you are missing out on all of the perks of your business’s online presence – attractive design, top-notch customer service, and high SEO rankings, that all result in building a base of fans and loyal customers.
You need a website that can help your businesses grow and we have an experienced in-house team that can take you there. Our designers and developers can meet your budget range and build a website that suits your business and your goals best. Contact us for more information!
You can also call us on 020 3281 8955.